Mutual Funds - The indian scenario

Mutual funds in India have been attracting investment from retail investors for a few years now. Gone are the UTI mutual fund days of guaranteed returns and controlled economy. Today's funds are completely linked to the market and they are open ended and fully redeemable. Unfortunately, the investment community in India still looks at them like they way a day trader looks at stocks. They get in and get out quickly hoping to make a quick killing. The only people who get rich in that process are the fund managers. I wonder if this attitude will ever change in India.